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Premium Performance Headwear

Our Passion for Performance.

A unique range of Performance Headwear.

Fractel was born in Queensland, Australia, where our continuous inspiration is a combination of the ocean, mountains and community.

In the Beginning


Founded by Matt Niutta, Fractel has begun to create a community of like-minded followers and advocates around the world who share a passion for running and adventure. Matt has always been a passionate runner, and it wasn’t until he was diagnosed with an eye condition that prevented him from driving did he realise the real benefit of being outdoors and commuting by foot. With a greater appreciation for the small things in life, running became more than just beating the clock. Finish lines are great, but it was the process, shared with your mates that became the motivation to get up and run day in day out. With plenty of time to think on the daily commute to work, it became evident that there was a need for a representation of both performance and style within the running and adventure community.

With that thought, Fractel was born.


The Name

Fractel originated from the term ‘fractal’. A fractal can be defined as an infinite pattern and is often used to describe natural features such as trees, rivers and mountains. This connection with the natural environment and potential to be infinitely occurring was the inspiration behind the name. Our logo is the simplest version of a fractal. Starting from a single origin, two branches grow. This principle of endless iterations can be applied to all aspects of life. We want to replicate this theory and show the world that with one idea, anything is possible.

Our Vision

To create the world’s best headwear using our own experience and passion, in a style that promotes adventure and uniqueness, for a community that loves to get outside and run.

Join our community on Instagram and tag us... #fractelrunning #whywerun


Fractel | M - Series

Fractel | M-Series

The M-Series Cap is our core silhouette and the basis of our entire range.  Starting at 58cm, this Collection combines unrivalled performance with modern colourways. The M-Series comes lightweight, breathable, packable, machine washable and backed by our EYE Guarantee.


Fractel | F-Series

Fractel | F-Series

The new F-Series Cap is a reworked silhouette designed for a more fitted feel and aesthetic. With a 56.5cm circumference, this new model features a shorter peak (5cm) and uses an updated, curved panel structure allowing for extra breathability, packability and overall performance.

Fractel | R-Series 

The epitome of aerodynamic design and premium performance. Crafted for those with a penchant for racing, its streamlined structure reduces drag, while the Polartec® Power Dry® fabric ensures unparalleled moisture management. Light as air yet firm in its peak structure, this cap is made entirely from 100% recycled yarns. Beyond its elite performance, it promises unmatched comfort with a shallower race fit. Dive into any warm-weather adventure with the R-Series Cap—where sophistication meets function.

Fractel | V-Series

Fractel | V-Series

Built for those that love the extra air-flow up top. Our Visors are a lightweight and timeless design sure to satisfy the needs of any runner.

Fractel | B-Series

Fractel | B-Series

We've taken the best elements of our Cap & Legionnaire designs to create the ultimate in 360 degree protection. Combining breathable mesh with UPF+50 Recycled panels, the Bucket Hat is the pinnacle of performance and style.

Fractel | L-Series

Fractel | L-Series

You didn't think you needed one until now.. Protection against the elements taken to another level with our new Legionnaire Caps. Experience better.

Fractel | T-Series Trucker Caps

The FRACTEL Trucker Hat has been a long requested silhouette built with performance and sustainability front of mind.
Available in two sizes, (Yes, this is the solution to those looking for an XL sized Hat) this Trucker Hat features a pliable peak, classic high-crown aesthetic, UPF+50 protection up front, heat-dumping T-Mesh at the rear and an adjustable closure for the perfect fit.

Fractel | S-Series + Neck Gaiters

Our range of Beanies are the cold weather staple you've been waiting for. Two styles designed for everything from race day to training or simply worn casually pre / post run when the temperature goes south.