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NZ's Most Loved Protein Cookie Brand

Way back in 2005, Justine’s journey towards guilt-free indulgence for everyday New Zealanders began.
CEO and founder, Justine Muollo, took her cookie passion and motivation to produce innovative products into the kitchen. What came out of that kitchen is now enjoyed by many fans and stocked worldwide. They are all produced with love and care from her Wellington factory.
To ensure you enjoy every bite, each product is rigorously tested for taste, quality, consumption, nutrition, and safety before it can even leave the gates. In fact, each of our protein-packed products are created in a purpose-built facility and satisfy any dietary or food requirement.
All our products have no added sugar. So, regardless of whether you are Vegan, Keto, on a weight loss journey, wanting a sweet treat minus the guilt or Gluten, Wheat or Dairy-free, we have you covered!

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Everything is completely NZ made and produced here in our nation’s capital.

We could tell you about the awards we have won, as there have been a few (Deloitte fast 50 winner award, gold awards and a finalist in the Ernst & Young Entrepreneur of the Year). But what matters more than awards is what is at the heart of our business.

Quite simply, we want to make delicious snacks that everyone can enjoy without feeling guilty whilst maintaining a healthy lifestyle.

We also have strong values, sourcing ethical and local ingredients to ensure the highest of quality of our products. Everything is completely NZ made and produced here in our nation’s capital.

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