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NZ's Ruth Croft - Elite Trail Runner & SunGod Ambassador
SunGod is a British performance eyewear brand with a simple mission: to See Better. Through their lenses, through their actions and through doing business better. Founded as a challenger brand in 2013, SunGod has grown into a globally recognised performance eyewear business, that is performance-driven, community-built, and sustainable to the core. SunGod eyewear is worn by elite athletes and teams around the world, and SunGod’s partners - who range from World Tour cycling team INEOS Grenadiers, to iconic mainstream sports teams like the McLaren F1 Team - prove the performance and popularity of their products at the very highest level. As a certified B Corp and 1% For The Planet member, with carbon neutral products and operations, SunGod has built a business model that puts people, planet, and profit on equal footing. Their mission is to See Better, forcing positive change across the eyewear industry, and together with their global community of partners, ambassadors, athletes and customers, SunGod’s mission is multiplied.
Ultras™
Whether you're exploring the trails or pounding the streets, the Ultras™ frameless design offers uninterrupted views of the path ahead. Light and effortless to wear, our innovative frame construction gives stability and bounce-free comfort, however far you run.
FORTY2s™
Engineered to run. From 5k to 42k and beyond, go the distance in FORTY2s™. Lock in with zero-bounce fit, stay cool with built-in airflow, and see clearer with our best-in-class 8KO® lenses.
Classics⁴
They're Classics for a reason. Introducing the 4th iteration of your favourite pair, featuring enhanced Pop-Lock hinge technology and 100% Infinite frames, paired with market-leading 8KO® lenses.
Renegades™
A cutting-edge design that delivers maximum performance. Featuring market-leading 8KO® lenses and ultra durable frames for the active everyday.
Limited Editions
Your favourite designs made even better with collaboration from your sporting legends.
See Better
At SunGod, we see a better world; through our lenses, through our actions and through doing business better.
Our planet is our playground, so we're a community built brand that's sustainable to our core. With you, our mission is multiplied and together we can See Better.
"At SunGod, we're driven by our mission to See Better. To see a better future, we need to build a business that's better for our customers and better for our planet.From our 1% for the planet membership, to our Carbon Neutral products; from our charity partnerships, to our lifetime guarantee; protecting our playground lies at the heart of everything we do."
Ali Watkiss, Co-Founder
